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Keywords are the driving force behind search campaigns. They’re also behind countless hours spent analyzing Google Ads data. This is why PPC marketers are turning to automated solutions.

Adalysis is your PPC co-pilot, helping you automate and streamline your workflow. Our extensive keyword analysis tools are just one part of our platform. Find out how they can help you scale your PPC performance, not your workload.

Managing accounts in different languages poses interesting challenges. We have a variety of negative keyword lists that are shared at the MCC level. However, negative keywords in one account might perform well in other accounts. Adalysis is always helpful and alerts us when we add negative keywords that create conflicts with positive keywords.
Dragos Mesmerita,
Chief Marketing Officer
Adalysis has significantly improved our workflow. The audits help identify issues in our Google Ads campaigns that we might have missed, such as underperforming keywords. Instead of manually checking each element, we now receive alerts that notify us of potential problems in real-time. This has saved a lot of time and allowed us to address issues before they impact campaign performance.
Gerald Kallinger,
Managing Director

Keyword mining

Plowing through search term reports manually is a time-drain. Instead, you can rely on Adalysis to alert you to candidate keywords and negatives based on your chosen criteria. Then add them easily from the dashboard, without switching screens.
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    Keyword example: filter for search terms with conversions that don’t already exist as keywords in your campaigns

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    Negatives example: filter for underperforming search terms that are wasting budget without conversions

Keyword mining

Managing negative keywords

These tools help you slash the time for managing negatives:
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    See negative keyword conflicts that prevent your ads from showing on one screen. Then remove them in bulk

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    Get a quick overview of negatives at the account, campaign, ad group, and list level. Then organize your negatives at different levels for a cleaner setup

Managing negative keywords

Duplicate keywords tool

Removing duplicate keywords gives you control over which ad group triggers an ad. Otherwise, the search engine will choose for you. The Duplicate keywords tool in Adalysis flags any duplicates in your campaign and lets you compare their performance. You can then pause the duplicate keywords in bulk, based on your chosen criteria. For example, you can pause duplicate keywords with a lower CTR or quality score.
Duplicate keywords tool

More keyword analysis tools from Adalysis

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    Change match types for hundreds of keywords.

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    Get ad group structure tips based on keyword performance. Then easily move keywords from one ad group to another — even to a brand-new ad group.

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    Organize ad groups for new campaigns with the Keyword Grouper.

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    Merge your keyword lists with the Keyword Mixer.

More keyword analysis tools from Adalysis

Alerts for keywords and negatives

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    Disapproved keywords

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    Keyword conflicts

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    Keywords with poor conversions

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    Ad groups with no keywords

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    Ad groups with too many keywords

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    Keywords with rising CPCs

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    Keywords with high CPA

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    Keywords with potential for a higher impression share

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    Keywords with quality score drops

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    Keywords with unsecured final URLs

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    Keywords with falling ROAS

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    Keywords below the recommended bid

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    Ad groups without keywords or negatives

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    Keywords blocked by negative keywords

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    Potential positive and negative keywords in the search term report.

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    Conflicts for new keywords

These keyword analysis tools are just the start.

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