UK Biddable Media Awards 18 Winner

The Best Ad Testing Metrics to Use for Your Google Ads & Bing Ads Accounts

September 11, 2018 Brad Ad testing, Google ads insights, PPC management

Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and even CPA are too often used in choosing winners and losers when they are rarely […]

0 comments
Read More
Google Ads timeframe options thumbnail

Understanding Time Frame Comparisons: Do Not Fall For this Google Bug (Feature?)

August 28, 2018 Brad Google ads insights, PPC management, Reporting

A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in your data. In those cases, you often jump to your search terms data and do […]

0 comments
Read More
Comparison of Google Ads suggestions and manually created ads performance

How Google’s Automated Ad Suggestions Are Performing

August 21, 2018 Brad Ad testing, Google ads insights

Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then the ad is automatically added live in your account You can easily turn off this […]

2 comments
Read More
Ad group and keywords organization flowchart

Follow An Easy Flow Chart to Properly Organize Your Ad Groups

August 7, 2018 Brad General, Google ads insights, Keywords

As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job is just to match to a query to decide if an ad can show or […]

0 comments
Read More
Campaign performance visualisation chart thumbnail

How to Turn Complex PPC Data into Simple Stories

July 24, 2018 Brad General, Google ads insights, Performance Analyzer, Reporting

An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]

0 comments
Read More
US Search Awards 2017

Thank You For Helping Adalysis Win the Best PPC Management Platform Again

November 20, 2017 Brad General, Google ads insights

Thank You for Our Search Award We’re happy to announce that for the 2nd consecutive year; we’ve been awarded the Best PPC Management Suite Award by the US Search awards. While we get to collect the award; this is an award that should also be presented to our customers as they push us to keep […]

0 comments
Read More
Wesley, Founder and CEO at Clicteq

7 Advanced Google Shopping Strategies

May 23, 2017 Brad Google ads insights

Competing in Google Shopping is tough, but its fundamental to retailers success as it now accounts for more spend than search ads in the USA. To be successful there are 7 key things that you need to do, which are broken down in this infographic. The first is to segment search queries by brand v […]

0 comments
Read More
Mastering Attribution Modeling

This Video Answers Your Burning Attribution Questions

April 13, 2017 Brad Google ads insights

Attribution management is one of those tossed-around buzz words that most people don’t know what to do with. Attribution isn’t that difficult. The hard part is knowing what question to ask: What model should I use for bidding? How do I determine if a channel should use ads with strong calls to action or brand […]

0 comments
Read More
N-gram search terms data

How to Analyze the Exact Match Change

March 20, 2017 Brad Google ads insights, Keywords

Google just made a huge announcement: Exact match keywords can now show for semantic matching queries and not just syntactic matching queries. What this means in reality is that your exact match keywords may show: When the query is in the reverse order of the keyword [New York City Flights] can now match to the […]

0 comments
Read More

Customer Journey Testing: How to Test Ads & Landing Pages Together

March 16, 2017 Brad Ad testing, Ads, Google ads insights

Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]

0 comments
Read More

PPC marketing blog

Subscribe today and receive expert insights from the industry veterans at Adalysis.

Is account health holding you back?

Get started today
No credit card needed.
Follow us

Get your free PPC audit