Managing PPC budgets can feel like a constant balancing act. While you’re focused on optimization, your campaigns are making thousands of spending decisions in the background. Sometimes your best campaigns miss out on traffic due to budget constraints, while others don’t use their allocated spend.
Many successful PPC managers face similar budget challenges:
Budget pacing — Ensuring campaigns spend their allocated budget evenly throughout the month
Smart prioritization — Making sure your best campaigns have the budget they need
Growth potential — Spotting high-potential campaigns that could scale with more budget
The good news? Adalysis PPC budget management tools handle the heavy lifting, so you can focus on strategy instead of constantly monitoring spend. Here’s how our budget management platform keeps your campaigns profitable and your spending on track.
Track your PPC budget pacing
Get an instant overview of how fast you’re spending your allocated budget with the Adalysis Budget screens. You’ll get overspending or underspending alerts for your account, campaigns, and shared budgets. Plus, projections of your total spend if you maintain the current spending pace.
The graphs reveal spending patterns over time that you might miss otherwise. Since Google can exceed your daily budget, you may notice certain days of the week or month when spending consistently spikes.
These seasonal insights help you optimize your budgeting strategy. You can then allocate more budget during high-demand periods to avoid running out of funds when sales opportunities peak.
Set target budget alerts
Stay in complete control of your monthly spending with customizable alerts. Set notifications when you’ve spent a specific percentage of your target PPC budget. Want to go further? Set your alerts to automatically pause campaigns at particular thresholds and reactivate them on the first day of the next month.
Identify budget-capped campaigns
A budget-capped campaign loses impression share due to insufficient budget. Even if you can’t increase your overall spend, you can reallocate funds from underperforming campaigns to your winners.
Some campaigns consistently have excess budget that goes unspent. This is usually because search volume is lower than expected or bids are too low to generate clicks. You can reallocate this extra budget to your best campaigns, and maintain control while maximizing every dollar, pound, or euro.
Adalysis highlights budget-capped campaigns based on lost impression share data by budget. You’ll also receive alerts when budget reallocation could improve performance.
Estimate potential performance
Before increasing budgets, review the potential performance boost you can expect. The Adalysis budget management screens show projected changes in impressions, clicks, and conversions. It’s the easiest way to understand the relationship between budget increases and results.
Happy with the forecast? Apply new budgets directly from your Adalysis account with one click.
PPC budget management tools are just one example of the powerful features available to Adalysis users. Here are some of the other award-winning tools for PPC teams:
Try all the tools yourself, completely free. No credit card needed.
Adalysis was founded in 2013 by PPC experts with more than 20 years of experience. Since then, we have helped PPC agencies and PPC marketers for brands from all over the world to effectively optimize their PPC efforts.
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